Fujian Plumbing Industry Was In Crisis Development Opportunity

    Turbulence in the global economy, manufacturing enterprises are facing difficulties when, to Nanan Fujian Province as the center of the bathroom plumbing industry was surging, to lose ground. Plumbing in the domestic production base in the other two a “cut-off Tide”, and “closures”, the bathroom plumbing industry in Fujian rosy times of adversity, while the former is not usher in all of the upgrade the industry, strengthen brands and increase market share in the best opportunities.

    Status: under adverse rosy industries continue to grow

Into 2008, by the state’s macro regulation and control policies, tight monetary policy and the international financial crisis and so many other factors, bathroom plumbing industry across the country to varying degrees, affected. A sharp drop in domestic and international market demand, and in October a sudden sharp decline since the copper, so that enterprises are facing five years, the greatest pressure.

According to industry surveys, as of November, China’s three major industrial base in the warm, based in Ningbo, Zhejiang, bathroom plumbing industry, in order to Kaiping, Guangdong-based bathroom plumbing industry, large enterprises have emerged cut or shutdown.

At this point, only to as the center of Fujian Nanan bathroom plumbing industry to continue to maintain a relatively rapid development momentum. As of November 30, Fujian bathroom plumbing industry, there is no base or closure of enterprises have stopped production.

Meanwhile, the Fujian enterprises being equipped with bathroom plumbing upgrades, new product development, channel building, should work: leading enterprises carried out in buildings and equipment upgrades, the investment launched robot production line; Shenluda newly developed constant temperature faucet reached the international advanced level, will be formally place into production ; brilliant batch of enterprises, but also increase the consumer market, channel construction and so on.

Product exports, Fujian, bathroom plumbing industry has welcomed excellent news. Fujian’s largest plumbing products manufacturer, Xiamen Egret export of Industry & Trade Co., Ltd., export orders growth in previous years on the basis of 30%.

This will lead to a large extent supporting the development of enterprises. According to analysis, the growth of export orders, due to their foreign counterparts in the financial crisis in a large number of closed down or stop production, cut. Export orders increased, will greatly offset the accessories business due to a sudden drop in copper prices subject to negative effects.

It is worth mentioning that, in order to meet international brands entered the new era brought about by competition in the Chinese market, Fujian, bathroom plumbing business has changed from a single production taps, sanitary ware developed to intervene, shower rooms, cabinets and other production areas, in the sales market on the formation of product integration. Today, the magnificent, Shenluda have to have their own sanitary ceramics factory, Chung-yu, nine, animal husbandry and the sanitary ceramics, shower room production base under construction.

    Secondly, Nanan-based valve industry, from sales to business acquisitions in the country in a high degree of monopoly. According to preliminary statistics, the country’s state-owned valves companies, in addition to valves and Suzhou Valve Zigong has not yet restructured, the rest of the state-owned valves companies who bought most of Nam, as once all-powerful at home and abroad in Shanghai Seiko, excellent work , open the valve dimension hi other companies. At present, Fujian Nanan City has plans to build two bases in the valve industry, entrepreneurs, apart from overseas acquisition, but also invest in their hometowns. Nanan valve industry clusters have also entered the construction period.

    Reason one: the brand into the anti-risk Amulet

The Investigation and Analysis, Zhejiang, bathroom plumbing industry, mainly the production of parts and small export-oriented. Of these, nearly nine-corporate non-proprietary brands, the lack of mature sales channels, by the decline in export orders and the impact of a significant drop in copper, Zhejiang bathroom plumbing industry, most businesses heavy losses. Guangdong bathroom plumbing industry, mainly in export-oriented products, enterprises lack independent brand and non-domestic sales channels, foreign orders declined, the majority of enterprises can only wait and see shutdown.

And substituting as the center of Fujian Nanan bathroom plumbing industry, from research and development, brand building to the sales channels, market control, etc., has an absolute advantage. Extraordinary copper price cuts, the main brand and to finished production as the mainstay enterprises in Fujian bathroom plumbing, which means the cost dropped significantly. Thus, in the other two bases in the development of stagnation when the plumbing industry in Fujian also maintain a benign development.

To rely on a strong brand, Fujian, bathroom plumbing industry over the years in the domestic market stood out. Chung-yu, brilliant, Shenluda, 9, animal husbandry and other enterprises in the annual government procurement of energy-saving bathroom products has been occupying a larger share. At the same time, special porcelain, Long Fall, Ogilvy Adams, deep benefit, macro waves, spring flood, Ha Long and other brands are also from the national fame crane.

As of November 30, 2008, Fujian bathroom plumbing industry in China well-known four (national plumbing industry, a total of only seven Chinese brands), the National Inspection-free Product 6, 8 well-known trademarks in China to set up state-level laboratories in the enterprise state-level testing center 2, a number of water-saving product certification enterprises.

As the brand, has a stable sales channels, has a relatively stable consumer groups, despite the shrinking market has also been affected, but in Fujian bathroom plumbing has not been a fatal blow to the industry. Once the tide over its difficulties and enterprises, with the implementation of policies to stimulate domestic demand and a positive impact on the domestic market there is inevitably larger, enterprises will usher in a golden period of development.

    Reason two: the domestic network into a tool for strengthening the foundation

China sanitary ware industry, the only Guozi Hao market “China Plumbing City” on the establishment of the town, Nanan City, Lun Tsang. The market is also driven the development of surrounding areas. According to incomplete statistics, mainly south of Anren plumbing sales are currently about 40 million people across the country. They not only sell products in Fujian bathroom plumbing products also control other areas of the plumbing product sales. Nam is not only is China the most active of the three major production bases in bathroom plumbing, bathroom plumbing, and marketing personnel or China the most concentrated areas, accounting for more than 70% of the nation’s bathroom plumbing, hardware product sales market. China Plumbing City, which opened two years become the country’s sanitary plumbing products, trading center, it is relying on these dedicated people to make Nanan marketing miracle that we made such fantastic achievements. It can be said well-developed sales network is the plumbing industry in Fujian thriving domestic market, the strongest weapon.

This year, Nam bathroom plumbing business in order to consolidate its strong brand position, stepped up their marketing efforts. Zhongyu carry “from Europe back to China,” the trend, one-dimensional propaganda launched a marketing campaign, on the other all-round layout of the terminal outlets in less than a year’s time his store has been in the river was spring up all over north and south trend; Shenluda splendid and brands are the CCTV has invested huge publicity costs; special porcelain, Long Fall, Ogilvy Adams and other medium-sized enterprises are also channel construction, channel layout, terminal building, team building and monitoring and evaluating the system, and so multi-pronged approach to build a comprehensive strength of the enterprise platform.

    Prospects: usher in a new round of development in the spring

Since reform and opening up, the rapid development of the domestic economy and improved living standards, consumer demand for plumbing products, bathroom increasingly large demand increasingly high, giving the bathroom plumbing industry to provide an endless power. Since 2007, the country’s macro-control policies had a significant impact on the real estate industry, but also a corresponding impact on the building materials industry.

A dialectical view of the problem, Fujian, bathroom plumbing industry is the development of new opportunities for encounter. Prior to selling real estate a few years begun to enter a large number of fitting stage, an extraordinary majority of owners hard to profit in the case of real estate speculators, hoping the way through the renovation and then rent a steady return. The bathroom plumbing is the home decoration products in the kitchen, bathroom most of the products. In addition, the China National Tourism Administration in 2006, formally agreed to the sanitary ware brand into the star hotel. This will improve the internal plumbing sanitary products, grade, brand, enhance the sanitary ware products, international competitiveness, with a very vital role.

    In a sense, China sanitary ware industry, ushered in a new round of development in the spring.

Fujian Association of Plumbing sanitary valve industry a collective initiative: to make an internationally competitive and have independent intellectual property rights of the national brands. This initiative received the support of the entire industry. Brilliant response to the export situation, the registered international EU sanitary products are sold to Europe, Africa and the Middle East; Shenluda established a foreign trade companies in Xiamen, specialized in export trade, the products have been sold to Russia and other countries; the same time, nine animal husbandry in Vietnam, in Dubai and other countries have set up shop. Today, Fujian, bathroom plumbing industry in the near-monopoly, while the low-end market, but also to the high-end market, for domestic uses in many five-star hotel buildings, brilliant, Shenluda, nine other enterprises, animal husbandry products.

    Fujian bathroom plumbing business has been committed to the development of the domestic market and expanding international markets, sales channels has an absolute advantage, while in product development, corporate brand building and construction industry clusters are in a leading position in the country with a strong integrated competitiveness. Plumbing industry in Guangdong and Zhejiang stagnation state, the objective is also beneficial to Fujian plumbing industry to provide quick healthy development, to upgrade the industry, strengthen the brand and expand market share.

Bathroom plumbing industry development in Fujian has also encountered some problems, the largest problem is corporate finance is hard. Plumbing hardware manufacturers need to take up a lot of money, but since last year from the tight monetary policy, international financial turmoil, to the entire industry has brought unprecedented pressure from financing.

People in the industry view, if it can be in government, financial institutions, the strong support, support, the resolution of financial stress, Fujian plumbing industry will be in this crisis to develop into China’s largest production base and export base and brand base. Thus, Fujian, bathroom plumbing industry is in desperate hope that relevant departments, financial institutions, to the industry, field surveys, to give the relevant policy support and financial support in a crisis for the Fujian bathroom plumbing industry “blood transfusion.”